Privacy policy

B L A N Q

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February 2026

Preamble

At BLANQ, protecting your personal data is a commitment we take seriously. This Privacy Policy governs all transactions and interactions conducted through blanqofficial.com and reflects our dedication to transparency, security, and the respect you deserve as a member of the BLANQ community.

Article 1 — Use of Your Data

The personal data we collect is used exclusively to deliver and continuously improve your experience with BLANQ. Your data allows us to:

Process and fulfil your orders accurately and on time
Manage secure and seamless payment transactions
Provide attentive, personalised customer support
Operate and improve our website and services
Verify identity and prevent fraudulent activity
Send order updates and, where consented, exclusive BLANQ communications

Article 2 — Data Retention

We retain your personal data only for as long as strictly necessary to fulfil our contractual, legal, and regulatory obligations. Once your data is no longer required, it is securely deleted or anonymised. You may request deletion at any time by contacting contact@blanqofficial.com.

Article 3 — Sharing Your Data

BLANQ does not sell your personal data — under any circumstance. We may share your information only in the following strictly defined cases:

With logistics and shipping partners, solely to fulfil your order
With payment processors, to securely complete your transaction
With legal or regulatory authorities, when required by applicable law
With vetted service providers operating under strict data protection agreements

Every third party we work with is contractually bound to handle your data with the same standard of care we apply at BLANQ.

Article 4 — Your Rights

Under GDPR and applicable UK data protection law, you hold full rights over your personal data:

Right of access — obtain a copy of the data we hold about you (Art. 15)
Right to rectification — correct any inaccurate or incomplete information (Art. 16)
Right to erasure — request deletion when data is no longer necessary (Art. 17)
Right to restriction — limit how we process your data in certain cases (Art. 18)
Right to data portability — receive your data in a structured, portable format (Art. 20)
Right to object — oppose processing based on our legitimate interests (Art. 21)
Right to withdraw consent — at any time, without affecting prior lawful processing

To exercise any of these rights, write to us at contact@blanqofficial.com. We will respond within 30 days.

Article 5 — Data Security

We apply industry-leading technical and organisational safeguards to protect your data against unauthorised access, loss, or disclosure. All payment transactions are fully encrypted. Our platform operates on Shopify, which maintains PCI-DSS Level 1 compliance.

Article 6 — Cookies

Our website uses cookies to ensure seamless functionality and to understand how our visitors experience BLANQ. A consent banner will appear on your first visit, valid for 13 months. The following cookies may be active:

Shopify — essential session cookies required for core shop functionality
Google Analytics & Tag Manager — anonymous traffic analysis
Meta (Facebook) — advertising and audience insights, with your consent
TikTok, Pinterest, LinkedIn — targeted advertising platforms, with your consent

You may manage or withdraw your cookie preferences at any time through your browser settings.

Article 7 — Communications

Members of the BLANQ Circle receive exclusive communications: early access to new models, private event invitations, and behind-the-scenes insights. We send one curated newsletter per month — nothing more. You may unsubscribe at any time by replying STOP to any SMS or clicking the unsubscribe link in any email.

Article 8 — Product Representations

Every product photograph on blanqofficial.com is crafted to faithfully represent our models. Our commitment is absolute: every BLANQ sneaker you receive will reflect the premium quality and aesthetic presented on our website.

Article 9 — Applicable Law

This Privacy Policy is governed by the laws of the United Kingdom and, where applicable, the GDPR. Any dispute shall fall under the exclusive jurisdiction of the courts of England and Wales.